south east flowers
TRADE & WHOLESALE
Brief in brief
- New websites: Brochure & E-shop
- Streamline both websites to increase enquiries and sales
- Focus consumer functionality
- Ease of use for staff
- Web Design
- Staff Training
- VA – Ecommerce Product Upload
- Make the website more user friendly
- Gain more enquiries and increase sales
- Overall shopping experince must be more linear.
Full Platform Research
Working out which platform would work best for the companies and why.
- Brand Intergrity
- Ease of use
Full handover to staff with additonal Mailchimp training and GDPR list assistance.
Client requested VA help with reaccessing their Google account. Additional training in social media and Mailchimp.
User Experience Research
It is an integral part of our research when we are redesigning a website to have a member of our team go over the exisiting site(s) with no information whatsoever, they then make extensive notes on their findings. We then conduct competitor research and combine this with our client brief prior to drawing up a full site map.
Southeast Flowers was no exception to this format. The age of the previous sites, with a lack of modernisation was hugley hindering the customer journey as they naviagated through their websites, which as apparent in their sightly sad analytics.
Southeast Flowers is exclusivley for the trade industry – their customers range from small independant florists to cathederals. Not ostrisising any of the above or those who fit inbetween was a huge part of the design.
Focus on ease of use for staff
As with any family run company, the option of having more than one member of staff knowing how to change and add blogs, copy and stock is absolutely imperative. Even those not so tech savvy! Full training was provided to two members of staff, with one of Rockpool’s well known handover documents being sent to the office for secure storage.
“The most important thing to remember is you must know your audience.”
– Lewis Howes