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Case Study
Design & Social Media Campaign

client:

Rye Town Council

INDUSTRY:

Local Authority

Brief in brief

  • Increase local awareness of Rye businesses
  • Branding
  • Show support from council to local businesses

Categories

  • Brand Design
  • Print Design
  • Social Media 

The Process

Client OBJECTIVES

  • Show council backing of local businesses
  • Create awareness of local businesses
  • Increase council exposure 
  • Encourage local people to stay local as per governement guidelines 

Full Platform Research

Working out which colours would work best for the council and why

  • Brand Integrity
  • Cost
  • Readability
  • Ease of understanding

Full handover 

  • Full handover at the close of campaign of social media platforms created for the job 

NEW Social Media Profile Creation

We always research into what social media platform(s) would best suit the target audience. 

Rye Town Council had Facebook as an existing platform, and we then extended this to include Twitter & Instagram.

Bespoke Social Media image creation for each platform. We also included message and comment management for the duration of the campaign.  

THE BRANDING & PRINT

Full Campaign Branding Creation

First and foremost we had to create some unique graphics that could be applied to both the print and social media campaign.

Illustrations depicting the town of Rye including some key landmarks and recognisable locations we used in a bold bi-colour design.

We then used these designs to create posters, banners and social media imagery.

The client arranged their own printing and distribution throughout the town.

“The most important thing to remember is you must know your audience.”

 Lewis Howes

MORE PROJECTS

web design, marketing agency, collaborative agency

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