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Case Study
E commerce Store

client:

Qi Teas Uk 

INDUSTRY:

RETAIL & WHOLESALE – food and beverage

Brief in brief

  • New website 
  • E-Shop
  • Modernisation 
  • Focus on ease of consumer functionality
  • Ease of maintenance for staff

Categories

  • Web Design
  • Advisory
  • Staff Training
  • Full Social Media Marketing Management
  • Blogging
  • GDPR Assistance 
  • High level SEO
  • VA – E-Shop product catalogue upload

The Process

Client OBJECTIVES

  • Make the website more user friendly
  • Gain more wholesale enquiries and increase sales
  • Make website fully responsive
  • Overall shopping experience must be more linear
  • Modernisation

Full Platform Research

Working out which platform would work best for the companies and why

 

  • Brand Integrity
  • Cost
  • Functionality
  • Ease of use
  • Industry Specific 

Staff Training

Full handover and training to office staff 

Added Extras

Client requested additional help with full GDPR and customer data handling implementation and training

User Experience Research

It is an integral part of our research when we are redesigning a website to have a member of our team go over the existing website(s) with no prior information whatsoever, they then make extensive notes on their findings. We then conduct competitor research and combine this with our client brief prior to drawing up a full proposed site map.

Qi Teas was no exception to this format. The age of the previous site, with a lack of modernisation was not showing the brand at its full potential.  

Brand Consistency

Qi Teas is a fairtrade China tea company. The incredible aspects to their sustainability and ethics was not apparent enough to the consumer on their previous website. This became the main USP as this project evolved.

Focus on ease of use for staff

Because the E Commerce platform chosen as the best fir for Qi Teas needs was brand new, it worked entirely differently to the previously integrated stock management system, an additional 30 days support was added into the clients quote post their scheduled on site training sessions. This allowed them to have priority service, 7 days a week for 30 days should they need any assistance at all with troubleshooting or tech support.  

“The most important thing to remember is you must know your audience.”

 Lewis Howes

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