Taylor Made cake courses
baking – online courses
Brief in brief
- Complete brand colour change and logo redesign
- New Brochure Website with main focus on Digital Online Courses for download
- Translate option for 30 languages
- Focus on consumer functionality
- Transfer over 2000 existing account holders details
- Full copy rework & implementation
- Social Media & Mailing List management and promotion for new website
- Web Design
- Digital Marketing
- Social Media
- E Commerce
- Downloadable/virtual product catalouge
- Make the website more user friendly for international visitors.
- Achieve higher level functionality
- Achieve full responsiveness
- Overall user experince must be more linear.
- Branding evolution
Full Platform & Plugin Research
Working out which platform and plug ins would work best for the company and why.
- Brand Integrity
- Ease of use
Full Social Media Campaign for relaunch
Full digital marketing strategy for new website including but not limited to:
- Facebook/Instagram retargeting adverts
- Mail shots
- Organic posts across all channels
Client requested new business cards & new domain related email addresses with setup and integration.
User Experience Research
Client had an existing focus group from a Facebook group set up previously by Rockpool. This was used as a great tool for Rockpool to ensure any troubleshooting issues were entirely eradicated before it came time for the hard launch.
The client’s existing branding was used for an additional sector of the brand, direct cake sales. The client felt that a new version was required to separate her cake courses business.
The client gave colour preferences which we worked into the existing logo to create a strong identity with graphic foil effects applied. This was then utilised in print when we created foil finish printed business cards for the client.
Focus on functionality
This well known brand’s previous website was quickly outgrown by the vast quantity of national and international traffic received daily. With over 2000 active site members, the overall safety of the member data was absolutely imperative. Additionally the large video course library held and sold by the client required accurately allocating to the existing members.
Client feedback is so important to us...
WHAT OUR CLIENT HAD TO SAY
'I love the timeless and classic new branding, the black and gold is so classy. I also love how the site is so easy for my students to use and the translation option is amazing! I love it all!"
Jane Taylor founder of Taylor Made Cake Courses
“The most important thing to remember is you must know your audience.”
– Lewis Howes