At Rockpool, we believe in the transformative power of creativity and the importance of nurturing it from a young age. That’s why our recent collaboration with Rye College was such a special opportunity to witness the incredible imagination and talent of the students.

During Rye College’s Careers Day, our team had the pleasure of engaging with students from year groups 7 to 9. Together, we embarked on a journey of creativity and exploration, starting with an exciting challenge to name a new line of energy bars. Guided by our team, the students brainstormed innovative names that encapsulated the essence of the product. What impressed us the most was the students’ polite and kind demeanour, as they collaborated with one another and shared their creative ideas with genuine enthusiasm. We have over 150 entries…it is going to be a tough task to choose just one!

As we eagerly await the second part of the project, which involves designing a logo for the newly named product line, we are filled with anticipation. This part of the project is to be completed at home, giving the students the opportunity to further explore their creativity in their own time. Armed with the creative brief provided by Rockpool, we are excited to see how the students will interpret the challenge and bring their unique visions to life.

Once the submissions start rolling in, we look forward to reviewing each design with great care and consideration. From hand-drawn sketches to digitally created designs, we anticipate a diverse array of submissions that showcase the students’ individual creativity and attention to detail. We are especially excited to see how they will consider factors such as shelf appeal, legibility, consumer appeal, originality, and appearance, demonstrating a depth of understanding beyond their years.

Through our collaboration with Rye College, we have the privilege of witnessing the incredible talent and kindness of the students. We are grateful for the opportunity to be a part of their creative journey, and we look forward to seeing how their creativity will continue to flourish in the future.