• Mum of four boys, yes, FOUR!

• Chief maker of tea

• Wife to the most talented husband

• Has unhealthy passion for TV’s The Chase

• Marginally stubborn

• Loves the design, hates the tech

I was born into the job. My Dad owned Letraset Ltd and I grew up surrounded with Pantone markers and rub down transfers long before the world of typography went digital.

As a child I would spend my time copying logos from sweet packets, cans of drink and tins of soup for fun. Believe me, I had a great childhood! ha ha

Whether it was nature or nurture, I went on to complete a brand design and packaging degree which cemented my path for my career.

After leaving university and having a couple of post-grad jobs, I went freelance when the economy crashed in 2007 leaving not much choice but to start my own thing. I worked under a self-named company for many years, working with clients from a whole host of industries on everything from print to packaging, brand to web design.

I am obsessed with brand design, colour, typography and identity. Brands are like books and they are judged by their covers. For a brand to succeed and be well read, it must first know who it is.

Consistency is key for a distinguished and effective brand to succeed. I am ideas-driven and pride myself on my ability to connect with a client or brand in order to see how best they portray themselves to be seen and, importantly, understood.

I have four boys spanning 15 years, started early, ended late and had a bit of a life in the middle somewhere, hah! My husband is a cardio physiologist ( very serious!) but also makes incredible cakes including the most incredible macarons ( less serious). I am very lucky.

I am a messy desk kind of person and never not busy but I wouldn’t have it any other way.

• Mother of adorable rabble
• Senior worker out-erer
• Proud owner of 239 illegible notebooks
• Has a mild shoe addiction
• Has never been described as relaxed
• Loves the ideas, hate lists

After years in retail management and then running my own online company I decided it was time for a change.
When I founded FES Enterprises I saw an open gap in the market for helping cottage industry companies move up a level. I pride myself in using simplistic language and explaining to our clients as much as they would like to know – some like lots, and some don’t want any. Either way that is fine. Your digital property is just that, your property. Unfortunately it seems to be apparent that there is a huge lack of that in this industry. Ask and our team will tell you. One of the most recent developments by FES was detailed handover documents….which includes everything you could possibly wish for when we complete your project.
I have been friends with Emily and Jen for over ten years…and Rockpool seems like the next natural progression…more and more collaborative projects arrived. A ‘sign’ if you like.

Digital marketing & social media are the most phenomenal tools of the last decade, especially when used as a springboard onto a well managed, branded website. I really enjoy working alongside companies from their infancy stages to build the brand’s digital footprint to where it is today; creating an integral ‘customer net’, broadening awareness and gaining significant consumer reach.
I specialise in website functionality…acting as the consumer on their journey through your site.
Strategic marketing plans are also my bag, and I really enjoy jumping in feet first. According to some scientists at the Science Museum London, I am equally left and right brained. (True story) This allows me to jump from concept to concept, idea to idea until I find the one that can give you the edge.
I really like the tech side which most people dread, I also love getting my teeth into a business where I can immediately see the potential. Pretty sure if you did a brain scan it wouldn’t be dissimilar to spaghetti junction in there.
Quite often (sometimes daily) I am having to learn new things…and I’ll be honest I think that is what keeps me on my toes and my brain working overdrive.
Unusual in this day and age, but I love my work. Every aspect of it, although I am not stats minded, my colleagues will tell you I can get lost in them for hours, with total enthusiasm.
I have three gorgeous children, two darling (NAUGHTY) dogs and a very supportive partner (in crime).
Life is 100 miles per hour, just as I like it.

• Senior organiser of Frances and Jen
• Chief creator of cheese straws and soup.
• Proud owner of two cute and anti-social cats.
• Secret hippy
• Has a mild cleaning obsession
• Loves making lists, hates Frances’ writing.

I have lived in Kent my whole life, I come from a large extended family and have more absolutely adorable nieces and nephews than I can count. I have been self employed since the age of 19, running a successful catering franchise in Kent for almost a decade. When this came to an end in 2016 I was highly motivated from the change, and I embarked upon a quest for new skills and a change in direction.

Frances, founder of FES Enterprises, and also incidentally my best friend of over 9 years, was looking to expand her already established digital marketing company and proposed that we join forces to move the company forward.

Our combined personalities and very different working styles allowed us to move FES forward in ways that we could only have imagined when we started to branch out into other aspects of the industry, including website building and virtual business assistance for an endless variety of businesses and industries.

I love the psychology of business and have a passion for written language and how it ties into the work we do everyday for our clients. I am the left brained power behind the very special team we have created within Rockpool Creative, I love logical and linear approaches to work and I absolutely love using the people skills I perfected in my earlier years discussing project details with our clients.

As well as copywriting solutions, my skills also lie in E Commerceplatforms, online shop facilities and functionalities. If you are selling a product or service you will need a shop facility which best fits the individual requirements of your business and most importantly offers the simplest procedure for your clients and customers from add to basket to check out.

I specialise in organising my wonderfully creative business partners and bringing the ideas and creativity to fruition within our working environment. Admin and organisation is my bag, I relish in the logical nature of working through and finalising the creative genius that lands on my desk everyday.