branding & showcase

client:

EARL & sons

INDUSTRY:

CONSTRUCTION

Brief in brief

Client Location – Rye, UK

Re-naming and positioning of a long-established self-named business
Change public perception of the capability and scale of business
Showcase website
Establish Digital presence
Brand application for print, clothing and other

THE NAME & THE BRAND

The re-naming of this self-named business was undertaken delicately in order to not alienate existing recognition. The family surname – Earls – is well known in the area and with the team due to expanding, and bringing in other family members, the name Earl & Sons was born.

The client wanted a brand that was classy and under-stated. They wanted to steer away from the blues, reds and greens that are often used in the construction industry. The final branding chosen was a serif font in capitals in a dark aubergine with a bold yellow as a contrasting pop.

A vector house icon was created in a gradient of lines for use on the full logo and as an additional brand aid on their digital and printed marketing.

CLIENT FEEDBACK

“A HUGE than you to the girls at Rockpool for creating our new branding and website. They even set up our Social Media and gave us a tutorial on how best to post and improve our on-line presence. The whole process was seamless, and communication was good throughout. What they have created for us is exactly as we had hoped, clean, fresh and reflective of the image we are trying to present. We wouldn’t hesitate to recommend Rockpool for all your digital media needs.“

Jill Earl

The Process

Client OBJECTIVES

Create all brand deliverables including new business name
Create a timeless, classic website which focuses on ease of use for in-house staff
Create digital business additions. Such as Google Business, Facebook page, Instagram account incuding Meta Suite, Houzz profile etc
Higher level SEO to ensure maximum search engine reach
Room for growth and implementation of further plugins and functionalities

Full Platform & Plugin Research

Working out which platform would work best for the company and why…

Brand Integrity
Cost
Functionality
Ease of use
Compatibility
Capability for further longterm growth

Added Extras

This client was elevating their existing business reinvention. It was essential to have the new website ready as quickly as possible to ensure that the new identity could gain recognition and assosiation with the existing brand.

Client received all branding files, website and assets digitally.