Questionnaire - The Story of your business

Questionnaire – The Story of your business

Name

Company

What were you doing before this, and what made you pivot?

What inspired you to start this business? Was there a defining moment?

Was there a personal experience or challenge that influenced your decision?

What did the early days look like? Any big risks or turning points?

When you started your business what was the primary vision for the future and has this vision changed and or evolved over the years?

What problem/demand are you trying to solve/facilitate with your business services? Eg I noticed a gap in the market for…

What are the core values that guide your business decisions?

Why is this work meaningful to you beyond just making a living?

How do you want people to feel when they interact with your business?

Who do you employ and why? Eg family business, creating local job opportunities is important…

What’s something people wouldn’t expect about your journey or process?

Have there been any major lessons or “failures” that helped shape your path?

Is there a story behind your business name or branding?

What do your favourite clients or customers say about working with you?

What do you think makes your business different from others in your industry?

years? when What

What’s the weirdest or most unexpected part of your journey so far?

What’s one story you always tell when people ask about your business?

Questionnaire – The Story of your business