Brief in brief

Client location: Canada

  • Completely new branding
  • Appeal more to target market
  • E-Shop
  • Client’s first website
  • Compete with other similar businesses
  • Privacy Policy


  • Web Design
  • Advisory
  • Branding
  • E-Shop – product category upload


“People always say “You can’t buy time”, but the team at Rockpool Creative has proven that statement false.”

“When my husband and I started our business, we were quickly overwhelmed with the amount of time spent responding to customer inquiries and taking orders. This actually was taking more time than working to fill our orders. Wanting more of a work/life balance, we knew that we desperately needed a professional website to answer customer questions, showcase our product, and offer online ordering and automatic management of our schedule.
The talented trio of ladies at Rockpool were ideal to help us bring our vision to life. They were professional yet made dealing with them incredibly comfortable – like we were interacting with friends that we’ve known forever. They listened to what we were needing, they provided input and guidance to help us navigate the areas we were unfamiliar with (of which there were many), and ultimately used their expertise to create a beautiful and functional website that we are incredibly proud to show off.
The support is also second to none – we are so grateful to be able to ask a question and get a prompt response. The customer service is exceptional.
All said, if you are a business looking to gain time to enjoy the fruits of your labor, look no further than the best and put your trust in the team at Rockpool Creative.”



Our client wanted a custom-design brand to compete with so many of her fellow bakers who often use ‘off the shelf’ logos for their businesses. The starting point was easy, with her stunning cakes being so visually inspiring.

We worked on a muted pallette of skin tones and neutrals and the client wanted to steer away from the pinks that so many others use.

Brand extension graphics were created and used throughout the website to give identity and interest to image leads, buttons and calls to action.

The Process


  • Give client more than a Facebook page to sell from
  • Reduce the client’s day to day admin and data management
  • Fully responsive on all devices
  • An aesthetically striking website
  • E-Shop – to sell online
  • Room for growth and implementation of further plugins and functionalities.

Full Platform & Plugin Research

Working out which platform would work best for the company and why…


  • Brand Integrity
  • Cost
  • Functionality
  • Ease of use
  • Compatibility
  • Capability for further longterm growth

Added Extras

This client was based in Canada so all our of communication was carried out online and via phone.

Client received all branding files and assets digitally.


Easy Navigation & New selling Concept

The client wanted to start to sell online through a website rather than handle the admin through social media, emails and phone calls.

Set up and Integrations

Many of the functional plugins used to build this E Shop website to specification, have the potential to extend business and functionality in the future and the client is aware she can return to us for these updated as and when she is ready. For example a custom delivery/pickup system. 

Responsive website

The site is optimised for all devices. Once the initial desktop site is built, the site is then broken down for mobile/tablet devices to ensure optimised functionality and usability.


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