Cafe Des Fleurs
Brief in brief
Client Location – Rye, East Sussex. UK
- Update of branding
- Appeal more to target market
- E Commerce
- Modernise and make fully responsive
- Subscription Functionality
- Simple Photography Package
- Web Design
- Print Design
- E Commerce – product category upload
- Subscription Implementation
Brand Sharpening & Re-Work
The branding is long-established and so the client did not want to make any drastic changes aesthetically. However, in order for us to have the tools we needed for the website and print materials, we had to re-create the branding in vector, confirm and establish colours and supply the logo in a range of colour-ways. We made subtle font modifications that have been continued throughout the website and some other minor updates. We also brought in new CSS throughout the whole website, including carefully selected colours in order to segregate the many different categories the client has within the business while creating brand continuity throughout the website..
Despite the client not wanting drastic changes to the branding, we felt that we needed some more depth to the visual styling and so created some gentle line illustrations and watercolour washes in the chosen colours. These styles have been used throughout the website and print materials and will be used on the packaging in the near future.
New vector logos had to be created as the client only had low-res flat images. New colours were then applied and a one-line lgoo variation was created in order to obtain optimum positioning on some of the print materials.
We worked on 2 itmes for the client. One was a brand postcard for sending out with all bouquets and as a pick-up when in the shop and the other was a leaflet to go in with the Letterbox Flowers with instructions on how to arrange them.
Both carried across the design and styling determined in the branding stage and also used on the website. Print finish was on recycled card.
Some simple photography and editing was carried out for the client in order to create some of the content needed for the new Letterbox Flowers product and general site photography.
- Make the website more user friendly
- Higher level functionality
- Fully responsive on all devices
Overall user experience must be more linear.
E Commerce streamlined
Implementation of subscription services
Full Platform & Plugin Research
Working out which platform would work best for the company and why…
- Brand Integrity
- Ease of use
- Capability for further longterm growth
Client received branding and print materials delivered before the commencement of the website build.
Client requested a subscription platform to offer tiered subscriptions as well as individual products.
Client also requested additional email addresses for the growing business.
Easy Navigation & New selling Concept
The client wanted to introduce NEW bespoke subscription options as well as the regular products available to all from the shop .
Set up and Integrations
Many of the functional plugins used to build this E Commerce website to specification, have the potential to extend business and functionality in the future and the client is aware she can return to us for these updated as and when she is ready.
The site is optimised for all devices. Once the initial desktop site is built, the site is then broken down for mobile/tablet devices to ensure optimised functionality and usability.