SHOWCASE WEBSITE & BRANDING
client:
CDP Wealth Management
INDUSTRY:
Finance
Brief in brief
Client Location – Kent, UK
- Showcase website
- Branding – Revolution
- SEO package
Categories
- Web design
- Advisory
- Branding
THE BRANDING
After lengthy market research into the brand positioning of competitors in the financial industry we put forward a collection of brand concepts to the client. The client opted for what we felt was the strongest concept supplied, consisting of a bespoke typography-based logo incorporating an infinity symbol representing the safety and longevity of their advice and investment in clients.
The client was sure that they wanted just a one colour brand suite and the racing green was the preferred. Although, we subsequently incorported a lime green secondary colour when we were putting together their website as we felt that it added an element of contrast for UX and navigation purposes.
CLIENT FEEDBACK
I’d definitely recommend Rockpool
“I approached the team as I was looking for some marketing and branding support for a new business we were setting up. I am really pleased with all the work they have done for us, all the way from company name ideas, through logos and branding, to the full build of a website which has already had fantastic feedback.
We work in the financial services sector so we had some compliance and other processes to navigate, but the team were always super patient and very responsive when needed. It’s also clear the team all work fantastically together as Fran, Jen and Emily all picked up various points of the projects when needed.
I’d definitely recommend Rockpool – thank you team!”
Chris Page – Financial Planner
CDP Wealth Management
LET’S CREATE SOMETHING EXCEPTIONAL TOGETHER!
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07912 760044
The Process
Client OBJECTIVES
- Design a modern, accessible and user-friendly website
- Integration of the new branding
- Fully responsive on all devices
- Overall user experience must be linear
- Client needed to be able to annotate as and when
- Focus on compliance
- Optimise for search engines and lead generation
Full Platform & Plugin Research
Completing full research and analysis into which platforms and plugins would work best for the company and why, focusing on:
- Brand integrity
- Cost
- Functionality
- Ease of use
- Compatibility
- Capability for further longterm growth
ADDED EXTRAS
- Client required advisory services for site map, branding & set up
- Copywriting
MORE PROJECTS
