E-COMMERCE WEBSITE & BRANDING

client:

ROMNEY MARSH COMMUNITY HUB

INDUSTRY:

CHARITY

Brief in brief

Client Location – New Romney, Kent UK

  • E-Commerce website with booking facility set up and integration
  • Branding – Evolution & extension
  • SEO package
  • Mailing list integration

Categories

  • Web design
  • Advisory
  • Branding
VIEW THE WEBSITE

THE BRANDING 

Brand Evolution

The client required a Revolution of their existing logo with brand extension work to use throughout the website. 

The old logo was a little outdated in style and limiting in colour palette to take across to the website. The client didn’t want a revolutionary change as they wanted to maintain gained recognition.

We worked on modernising the logo by flattening the graphic and changing the font, using 2 fonts instead of 1 to create a bit of hierarchy.

We then created a strapline inspired by the mission statement of the charity as well as feedback we had received from beneficiaries. Bringing colour into the strapline opened up the colour palette we could use throughout the website.

We then created a selection of sunflower-esque vectors in the new colour palette to use as background interest and feed the new branding throughout the site.

ACCESSIBILTY

Due to the nature of RMCH, although all of our websites are built with accessibility in mind, it was essential that the Hub’s site was built accessibly right from the start.

With the integration of Userway we were able to ensure that we optimised for accessibility in addition to:

 

  • Accessibly written copy
  • Aria buttons
  • Design with accessibility in mind

LET’S CREATE SOMETHING EXCEPTIONAL TOGETHER!

Not in the mood to talk? Ping us a whatsapp to get started!

07912 760044

Rockpool Creative, Rockpool Client, Collaborative Agency, Digital Marketing Agency, Collaborative Marketing Agency South East, Digital Marketing Kent, Digital Marketing South East, Logo Design South East, Logo Design Kent, New Website South East, New Website Kent, Website Design, E-commerce, E-shop, Showcase Website, Advisory, Full Branding and Print
Rockpool Creative, Rockpool Client, Collaborative Agency, Digital Marketing Agency, Collaborative Marketing Agency South East, Digital Marketing Kent, Digital Marketing South East, Logo Design South East, Logo Design Kent, New Website South East, New Website Kent, Website Design, E-commerce, E-shop, Showcase Website, Advisory, Full Branding and Print
Rockpool Creative, Rockpool Client, Collaborative Agency, Digital Marketing Agency, Collaborative Marketing Agency South East, Digital Marketing Kent, Digital Marketing South East, Logo Design South East, Logo Design Kent, New Website South East, New Website Kent, Website Design, E-commerce, E-shop, Showcase Website, Advisory, Full Branding and Print
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The Process

Client OBJECTIVES

    • Design a modern, accessible and user-friendly website
    • Integration of the new Branding
    • Integration of a new value for money online booking facility
    • Fully responsive on all devices
    • Overall user experience must be linear
    • Client needed to be able to annotate as and when for blog posts, events etc.
    • Focus on compliance and security
    • Optimise for search engines and lead generation
    • Implementation of Mailchimp mailing list 

    Full Platform & Plugin Research

    Completing full research and analysis into which platforms and plugins would work best for the company and why, focusing on:

     

    • Brand integrity
    • Cost
    • Functionality
    • Ease of use
    • Compatibility
    • Capability for further longterm growth

    ADDED EXTRAS

    Client required bespoke onsite training, training guide and advice.

     

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