E-commerce WEBSITE & BRANDING
client:
THE FUNKY HEN – SECRET BOUTIQUE
INDUSTRY:
ECOMMERCE – ONLINE BOUTIQUE
Brief in brief
Client Location – Icklesham,
East Sussex, UK
- Full business Micro-Dive as initial exercise
- Branding – Evolution & Extension package
- Website annotation & UXI improvement package
- SEO package
- Copywriting package
- Mailing list integration
- Integration of Events Calendar – includes population of events for 12 months
- Social Media package
Categories
- Web Design
- Advisory
- Branding
- Training
- VA – Social Media
THE BRANDING & PRINT
Brand Evolution
The client had an existing logo but wanted Rockpool to cement colours, have a look at alternative fonts and create brand extension assets.
While we were working on the vector logo files we created other brand elements which could then be used throughout the website, for example, the hearts background.
Due to the circular aperture of the main logo we needed to create a one-line logo for alternative placement.
The Process
Client OBJECTIVES
- Create a more user friendly website experience
- Higher level functionality
- Fully responsive on all devices
- Overall user experience must be more linear
- Client needed to be able to annotate, in house as and when for seasonal stock changes
- Implementation of Mailchimp mailing list – with two template email designs created
Full Platform & Plugin Research
Completing full research and analysis into which platforms and plugins would work best for the company and why, focusing on:
- Brand Integrity
- Cost
- Functionality
- Ease of use
- Compatibility
- Capability for further longterm growth
ADDED EXTRAS
Client required bespoke training guides and advice.
MORE PROJECTS
