E-commerce website
client:
the rye bakery
INDUSTRY:
online bakery
Brief in brief
Client Location – Peasmarsh, East Sussex. UK
- First website for this long-term business
- E Commerce
- Brand extension & development work
- Advisory
- Copywriting
- Design for print & packaging
- Subscription set up
- Privacy Policy
Categories
- Web Design
- Advisory
- Brand extension
- Packaging
- E Commerce
CLIENT FEEDBACK
“This is just a note to say how impressed we are with our new website. The “look and feel” coupled with our desire to emphasis the artisan nature of our product range has been captured in a professional and bespoke way. Thank you Frances, Emily and Jen – you’ve done a great job!”
STEPHEN JEMPSON
The PRINT
A postcard to go out with every online order. Giving the customer more information and also upsellling some of the bakeries other products and experiences.
The packaging
Advice and design was carried out for the packaging of their bread subscription boxes. This needed to take into consideration the strength of the external pack for the protection of the delicate contents and the materials of the internal packing needed to be food-grade safe.
Our client preferred to use recyclable materials and keep printed cartons to a minimum. Due to the monochrone design of the branding we opted for kraft exterior with the application of stickers and a food-grade paper roll for the interior packaging.
The Process
Client OBJECTIVES
- A new website to take this long-standing business online
- Potential for growth as their product line is expanded
- Fully responsive on all devices
- Extend the branding with some graphic illustrations
- E Commerce streamlined
Full Platform & Plugin Research
Working out which platform would work best for the company and why…
- Brand Integrity
- Cost
- Functionality
- Ease of use
- Compatibility
- Capability for further longterm growth
ADDED EXTRAS
As well as the above work, we have also been involved in the design, construction and creation of the brands mezzanine viewing platform in their peasmarsh store.
THE SHOP
Easy Navigation & New selling Concept
The client wanted to introduce NEW bespoke subscription options as well as the regular products available to all from the shop .
Set up and Integrations
Many of the functional plugins used to build this E Commerce website to specification, have the potential to extend business and functionality in the future and the client is aware she can return to us for these updated as and when she is ready.
Responsive website
The site is optimised for all devices. Once the initial desktop site is built, the site is then broken down for mobile/tablet devices to ensure optimised functionality and usability.
MORE PROJECTS
