E-commerce website


the rye bakery


online bakery

Brief in brief

Client Location – Peasmarsh, East Sussex. UK

  • First website for this long-term business
  • E Commerce
  • Brand extension & development work
  • Advisory
  • Copywriting
  • Design for print & packaging
  • Subscription set up
  • Privacy Policy


  • Web Design
  • Advisory
  • Brand extension
  • Packaging
  • Print
  • E Commerce


“This is just a note to say how impressed we are with our new website. The “look and feel” coupled with our desire to emphasis the artisan nature of our product range has been captured in a professional and bespoke way.  Thank you Frances, Emily and Jen – you’ve done a great job!”



A postcard to go out with every online order. Giving the customer more information and also upsellling some of the bakeries other products and experiences.

The packaging

Advice and design was carried out for the packaging of their bread subscription boxes. This needed to take into consideration the strength of the external pack for the protection of the delicate contents and the materials of the internal packing needed to be food-grade safe.

Our client preferred to use recyclable materials and keep printed cartons to a minimum. Due to the monochrone design of the branding we opted for kraft exterior with the application of stickers and a food-grade paper roll for the interior packaging.

The Process


  • A new website to take this long-standing business online
  • Potential for growth as their product line is expanded
  • Fully responsive on all devices
  • Extend the branding with some graphic illustrations
  • E Commerce streamlined

Full Platform & Plugin Research

Working out which platform would work best for the company and why…


  • Brand Integrity
  • Cost
  • Functionality
  • Ease of use
  • Compatibility
  • Capability for further longterm growth 


As well as the above work, we have also been involved in the design, construction and creation of the brands mezzanine viewing platform in their peasmarsh store. 


Easy Navigation & New selling Concept

The client wanted to introduce NEW bespoke subscription options as well as the regular products available to all from the shop .

Set up and Integrations 

Many of the functional plugins used to build this E Commerce website to specification, have the potential to extend business and functionality in the future and the client is aware she can return to us for these updated as and when she is ready.

Responsive website 

The site is optimised for all devices. Once the initial desktop site is built, the site is then broken down for mobile/tablet devices to ensure optimised functionality and usability. 


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