SHOWCASE WEBSITE & BRANDING
client:
PURPLE PEOPLE LTD
INDUSTRY:
SAFEGUARDING
Brief in brief
Client Location – West Midlands, UK
- Showcase website
- Branding – Revolution
- SEO package
Categories
- Web design
- Advisory
- Branding
THE BRANDING
Brand Revolution
As this was a start up business the client required a full brand suite to be developed as the first step.
The client was unsure of how they envisioned their brand to look, which meant that we had to kiss a lot of frogs before we found her prince.
We recommended we extend the colour palette beyond just purple, and so we brought in a selection of muted yet bold colours and matched those up with the illustrations we used to give a cohesive and professional finish to her chosen, quite subtle logo.
The bird icon was supplied in the full colour palette and used as watermarks and favicons.
Due to the nature of the business, it was tricky to source photography to suit the website, so in order to extend the branding and give the website some depth we used some block colour illustrations.
To give the brand name some connotation and depth, we created a relevant strapline, and included it in some of the brand suite files.
As always, monochrome brand files were provided.
LET’S CREATE SOMETHING EXCEPTIONAL TOGETHER!
Not in the mood to talk? Ping us a whatsapp to get started!
07912 760044
The Process
Client OBJECTIVES
- Design a modern, accessible and user-friendly website
- Integration of the new branding
- Fully responsive on all devices
- Overall user experience must be linear
- Client needed to be able to annotate as and when for blog posts, events etc
- Focus on compliance and security
- Optimise for search engines and lead generation
Full Platform & Plugin Research
Completing full research and analysis into which platforms and plugins would work best for the company and why, focusing on:
- Brand integrity
- Cost
- Functionality
- Ease of use
- Compatibility
- Capability for further longterm growth
ADDED EXTRAS
Client required advisory services for site map, branding & set up.
MORE PROJECTS
