southeast Sundries



southeast sundries, rcokpool creative, website design

Brief in brief

Client Location – Ashford, Kent. UK

  • New Wholesale/Trade E-Shop Website
  • Streamline and integrate to increase enquiries and sales
  • Transfer of stock from old site to new
  • Focus on consumer functionality
  • Ease of use for maintenance and updating by staff


  • Web Design
  • Advisory
  • Staff training
  • VA

The Process


  • To make the website more user friendly
  • To gain more enquiries and increase sales and revenue 
  • Full responsiveness across all devices
  • Overall experience must be more linear for wholesale enquiries 
  • Modernisation

Full Platform Research

Working out which platform would work best for the companies and why


  • Brand Intergrity
  • Cost
  • Functionality
  • Ease of use

Staff Training

Full handover to staff with additonal Mailchimp training and GDPR list assistance.

Added Extras

Client requested VA help with reaccessing their Google account. Additional training in social media and Mailchimp.

E-Shop and User Experience Research

It is an integral part of our research when we are redesigning a website to have a member of our team go over the existing site(s) with no information whatsoever, they then make extensive notes on their findings. We then conduct competitor research and combine this with our client brief prior to drawing up a full proposed site map.

Southeast Sundries was no exception to this format. The age of the previous sites, combined with a lack of modernisation was hugely hindering the customer journey as they navigated through their websites, which was apparent in their poor analytics and E-Shop conversions.

Brand Consistency

Southeast Sundries is exclusively for the trade industry – their customers range from small independent florists to Cathedrals. Not ostracising any of the above or those who fit in between was a huge part of the design of this project.

Focus on ease of use for staff

As with any family run company, the option of having more than one member of staff knowing how to change and add blogs, copy and stock is absolutely imperative. Even those not so tech savvy! Full training was provided to two members of staff, with one of Rockpool’s well known handover documents being sent to the office for secure storage.


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